is a creative holiday brand built around the concept of the “Spring Festival Carnival,” founded in late 2024. The first carnival event was held in Shanghai under the theme “Let the Spring Festival Dance,” setting itself apart from traditional New Year customs by emphasizing youthfulness, diversity, and immersive experiences. Here, the Spring Festival is no longer just about family dinners and TV galas — it becomes a vibrant urban celebration that fuses music, art, cuisine, and street culture.

Sprintgo promotes free expression and emotional release, transforming the “sense of ritual” in traditional festivals into a “sense of participation.” It offers young people a new way to celebrate the Spring Festival in their own style.

Today, Sprintgo is gradually becoming a widely recognized cultural symbol — no longer confined by tradition or uniformity, but breaking the boundaries of time and space through one grand celebration, bringing a fresh energy and style to the New Year for a new generation.