Spritgo × Moscow: The Festival Gets Local,
the Celebration Goes Global
[ Moscow]
We Waited Four Years for This Carnival in Moscow
— Yes, we really waited four years.
If you ask us, “Why Moscow?”
We’d say: this city promised us a festival four years ago.
We just weren’t ready then.
A Trial in 2021 — A Night That Sparked the Imagination
In the winter of 2021, Spritgo held its first trial event in Moscow.
It was in a temporary warehouse — a community party, a group of young people who were just starting to imagine taking the Spring Festival out of the home. The equipment was basic, sound checks failed, and the show was briefly interrupted.
But on that night, for the first time, we saw people willing to step outside, to dance, to light fireworks — just because they believed “Spring Festival can be different.”
We Didn't Just Come Back — We Came Prepared
After that year, we knew we wanted to return to this city.
But not in a rush. We wanted to come back with a complete festival narrative, a city visual plan, and immersive staging systems — to offer Moscow a true “festival proposal.”
It took us four whole years to plan this carnival.
We visited student communities and suburban music venues across Moscow, speaking with hundreds of young people about what “festivals” mean to them.
And we kept asking ourselves:
If the Spring Festival isn’t just about going home,
could it become something public, free, multilingual, and multi-sensory?
Spritgo Moscow: Not a Transplant — A Local Growth
“We’re not here to transplant; we’re here to grow with the land.”
— Yifan, Spritgo Brand Director
“In Moscow, we didn’t want to export a Chinese New Year, or copy a Chinese music festival,” said Yifan in an interview.
“We wanted to co-create something that belongs to this city — to everyone in it.”
He added:
“We didn’t do this to prove we can run a festival.
We did it because we believe festivals are the most direct emotional connection between people and cities.”
And Four Years Later, We Finally Did It
Four years later, Spritgo finally landed in Moscow.
Crowds ran through snowy streets.
Fireworks lit up the sky above the theater.
And this time, our response wasn’t just music from the stage —
It was the echo of a festival that the entire city helped to build.
We Waited Four Years for This Carnival in Moscow.
Not to repeat the past —
But to build a new kind of Spring Festival together.