STARS

At every Spritgo Spring Festival Carnival, there are always two leading stars — each from a different world. One is her, born from the galaxy of data: Nian. An AI formed from fragments of human memories and festive emotions. She loves lights, fireworks, friends, and dancing. She is the igniter of celebration, the awakener of festive spirit. She doesn’t belong to any one city — she belongs to everyone yearning for joy. The other stars come from the real world: Spritgo’s special guests of the year. They might be the indie musicians you’ve been looping in your playlist, the cultural creators who tell jokes in hanfu, or young directors fresh off an award-winning stage. Each of them brings their own way of celebrating the New Year, joining this grand carnival with their light and voice. — When the virtual Nian signals the beginning of the show from the main stage, and the guests light the Year Beast, toss red envelopes, and sing the New Year’s anthem, Spritgo is no longer just a festival brand — it becomes a New Year universe woven together by reality and imagination. She represents the future, They represent the present, And you — you are the irreplaceable part of this celebration.